In this episode, I chatted with Uri Goren, founder and CEO of Argmax, about Machine Learning and the future of digital advertising in a world moving away from cookies due to privacy laws like GDPR and CCPA. We chat about challenges in maintaining personalized ads while respecting user privacy, and new methods like probabilistic models and contextual features to cover some of the gap left by removing cookies.
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Timestamps:
00:00 Introduction
00:35 The Rise of Privacy Regulations
1:40 The Impact of Losing Cookies
2:48 Understanding Cookies
4:33 Reasons for the Decline of Cookies
8:47 ML Leveraging Cookies in Advertising
10:32 The Shift to Contextual Features
12:53 The Future of ML without Cookies
15:23 New and Old Ways of Generating Contextual Features
20:33 Regulatory Conspiracies
22:33 Unsolved Problems in ML and AI
24:39 Predictions for the Next Year in AI and ML
26:17 Controversial Take: Overuse of LLMs
28:03 Recommendations
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