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12min chapter
🍪 Machine Learning in the cookie-less era with Uri Goren
The MLOps Podcast
Adapting to a Cookie-less Era in Advertising
Exploring the shift in personalized advertising strategies as the cookie ecosystem changes, focusing on building user profiles without cookies through behavior patterns and contextual features. Discussing the impact on data science in the advertising industry and the challenges of targeting specific segments effectively. Reflecting on examples from Google and Amazon and the evolution of user data tracking in the digital landscape.
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