Trigger Strategy cover image

Trigger Strategy

074: Self-deception, secret strategies and non-violent communication

Sep 17, 2024
Explore the intriguing concept of the 'vision chasm'—the gap between idealistic future visions and harsh realities. Discover how self-deception can mislead teams, especially during corporate transformations, as leaders struggle with vague objectives. Hear stories of misunderstandings between C-suite executives and design teams, stressing the need for honest communication. Learn how external insights can disrupt stagnation while revealing the emotional complexity of change. Overall, it’s a deep dive into the challenges of aligning visions with organizational truth.
28:57

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Quick takeaways

  • Self-deception within organizations leads to misaligned objectives, creating confusion among employees about their roles and contributions.
  • Ineffective communication between leadership and teams highlights the need for transparent dialogues to align strategy with organizational goals.

Deep dives

The Vision Chasm: Self-Deception in Strategy

Sometimes, a vision chasm arises when an organization fails to acknowledge its true objectives due to self-deception. A notable instance involved a startup that transitioned towards becoming more mass-market oriented, resulting in unclear OKRs that masked its core aim of becoming investable. This mismatch led various teams to pursue ineffective goals while the actual strategic direction remained hidden, ultimately hindering the company’s coherence and success. By failing to align objectives with reality, the organization created a confusing environment where employees struggled to understand their roles and contributions.

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