6min chapter

Trigger Strategy cover image

074: Self-deception, secret strategies and non-violent communication

Trigger Strategy

CHAPTER

Navigating Cultural Transitions

This chapter reflects on the challenges faced by a company's leadership in articulating clear objectives during a strategic workshop, amidst a cultural shift from a startup to a corporate identity. It explores the tensions that arise as employees grapple with their attachment to the original startup mentality while adapting to necessary changes in response to evolving market demands.

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