IT Visionaries
Unlocking the Power of Data with Acxiom
Oct 15, 2024
Janet Cinfio, Chief Information Officer at Acxiom, dives into the pivotal role of data in marketing intelligence and how it shapes consumer experiences. She emphasizes balancing personalized marketing with consumer privacy and the ethical management of data. Janet also discusses the innovative use of machine learning for real-time insights. A passionate advocate for diversity in STEM, she highlights the importance of encouraging young girls from underserved communities to pursue careers in technology, reinforcing that diversity fuels innovation.
36:01
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Quick takeaways
- Axiom emphasizes the necessity of integrating privacy and compliance into innovation processes to foster trust while advancing technology.
- The importance of diversity in STEM is highlighted as essential for driving innovation and growth within the technology sector.
Deep dives
The Balance of Data and Privacy
Organizations face the challenge of balancing the need for valuable data insights with consumer privacy concerns. While more information can enhance how brands serve their customers, individuals increasingly demand their personal data to be protected. Companies, like Axiom, are focused on designing processes where compliance and innovation coexist from the onset, ensuring that privacy doesn't hinder technological advancements. This proactive approach helps build consumer trust while maximizing the value derived from data.
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