On this episode, Janet Cinfio, Chief Information Officer of Acxiom, discusses the company's role in marketing intelligence and data management, the importance of balancing privacy with personalized marketing experiences, the need for responsible innovation in technology, and the significance of encouraging diversity in STEM careers.
Key Insights:
- Personalization in marketing is crucial for consumer engagement.
- Brands are closer to understanding consumer preferences without identification.
- How Acxiom employs machine learning for data preparation and real-time insights.
- Privacy by design is integral to Acxiom's solutions.
- Diversity in STEM is essential for innovation and growth.
- Investing in young people's interest in STEM is vital for the future.
- Collaboration between technology and business strategy is key.
–
Imagine a world where your data flows like electricity—unseen, yet powering everything you do. A world where high availability, low latency, and disaster recovery are not just expectations but realities. Welcome to the future, powered by Zayo's network.
In a world that never stops, Zayo is the network underneath it all, helping the most innovative and forward-thinking companies grow. Because Zayo doesn't just connect places, they connect possibilities. Zayo connects what's next for you.
Discover the power of Zayo’s network today. Visit https://go.zayo.com/network/itvisionaries
Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.
