Janet Cinfio, Chief Information Officer at Acxiom, dives into the pivotal role of data in marketing intelligence and how it shapes consumer experiences. She emphasizes balancing personalized marketing with consumer privacy and the ethical management of data. Janet also discusses the innovative use of machine learning for real-time insights. A passionate advocate for diversity in STEM, she highlights the importance of encouraging young girls from underserved communities to pursue careers in technology, reinforcing that diversity fuels innovation.