Mixture of Experts

AI agents in 2025: Why agentic commerce isn't ready for Black Friday yet

20 snips
Nov 28, 2025
In this discussion, Chris Hay, a distinguished AI engineer, Lauren McHugh Olende, an expert in AI productization, and Volkmar Uhlig, VP at WatsonX AI, explore the future of agentic commerce. They debate the hurdles ahead of Black Friday 2025 for consumer agents. Lauren argues that checkout automation won't revolutionize retail. Volkmar emphasizes the backend benefits of agents in tasks like returns. A missing 'Shopify moment' in the developer ecosystem is highlighted, and the potential of language-to-agent interfaces is discussed.
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INSIGHT

Agent Commerce Isn’t Black Friday-Ready

  • Agentic commerce is not ready for mass Black Friday impact because key integrations and retailer onboarding remain incomplete.
  • Agents can already help product discovery, but full end-to-end commerce experiences require more work.
ADVICE

Train Models On E-Commerce Flows

  • Train models on e-commerce-specific input-output pairs to map customer intentions to final selections.
  • Build specialized workflows (identify retailers, gather specs, compare) to make agent product search reliable.
INSIGHT

Agents Power The Hidden Enterprise Workflows

  • Significant agent adoption is happening on enterprise backends like returns and customer workflows rather than in flashy consumer demos.
  • Consumers experience agents indirectly through improved enterprise processes, not always as visible products.
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