In this discussion, Chris Hay, a distinguished AI engineer, Lauren McHugh Olende, an expert in AI productization, and Volkmar Uhlig, VP at WatsonX AI, explore the future of agentic commerce. They debate the hurdles ahead of Black Friday 2025 for consumer agents. Lauren argues that checkout automation won't revolutionize retail. Volkmar emphasizes the backend benefits of agents in tasks like returns. A missing 'Shopify moment' in the developer ecosystem is highlighted, and the potential of language-to-agent interfaces is discussed.