Experiment Nation: The Podcast
S3E44 - What you need to know about Landing pages with Claire More
Sep 2, 2023
Digital marketing expert, Claire More, discusses the importance of landing pages in ad campaigns and how to leverage them for e-commerce companies. She also highlights common mistakes with landing pages and provides tips for improvement.
10:42
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Quick takeaways
- Integrating personalized landing pages in ad campaigns can significantly improve conversion rates and maximize ROI of ad spend.
- Different types of landing pages can be leveraged for e-commerce campaigns, such as Classic Hero, Listical Hero, Collection Hero, Article/Content advertorial, and Listicle advertorial.
Deep dives
Importance of Integrating Landing Pages
Integrating landing pages into your strategy is crucial as generic landing points like home pages or category pages lack personalized messaging. These generic pages often fail to resonate with visitors at their specific stage of awareness. They can also distract users with multiple directions instead of providing a clear path to their goals. This lack of personalization and direction leads to lower conversion rates and wasted ad spend.
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