Landing pages are, generally speaking, a page that users “land on” after clicking on a link in an email or an ad. What we’re talking about today, however, are standalone pages that are specifically designed to motivate, build trust, create urgency, and ultimately convert visitors. They matter because, when used correctly, they can significantly improve the effectiveness of ad campaigns and maximize the ROI of ad spend. 00:00 - Introductions 1:19 - What else is going on 1:47 - What is a landing page? 2:28 - What happens when you don't use landing pages? 3:40 - How should eCommerce companies leverage landing pages 8:27 - Common mistakes 9:15 - Ways to improve landing pages 10:15 - How to reach Claire