The Best Ever CRE Show JF 4036: Ads That Scale, Webinar Funnels and KPI Tracking ft. Rohan Saxena
Sep 22, 2025
Rohan Saxena, founder of Saxena Media and a digital marketing expert, shares insights on leveraging paid ads to enhance capital raises. He discusses the 'indoctrination sequence' that guides prospects from awareness to funding. The conversation covers practical strategies for webinar and VSL funnels, emphasizing show-up rates and split CTAs. Rohan also delves into smart ad budgeting and the potential for courses to offset ad spend while scaling marketing efforts. His final tips encourage simplicity in marketing and the importance of KPI tracking.
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Ads As One Part Of Capital Stack
- Paid ads should be one piece of a diversified capital stack, not the sole source of funding.
- Ads generate leads that continue converting across future deals, amplifying long-term ROI.
Build An Indoctrination Sequence
- Build an indoctrination sequence that moves cold prospects from awareness to due diligence to funding.
- Design content and touchpoints for each phase so investors can progress without friction.
Test Many Hooks And Track Conversions
- Write many ad hooks (e.g., 10) and test them, then double down on the top performers.
- Keep ad streams separate to track which creatives actually produce conversions, not just leads.