Rohan Saxena

Rohan Saxena, founder of Saxena Media and a digital marketing expert, shares insights on leveraging paid ads to enhance capital raises. He discusses the 'indoctrination sequence' that guides prospects from awareness to funding. The conversation covers practical strategies for webinar and VSL funnels, emphasizing show-up rates and split CTAs. Rohan also delves into smart ad budgeting and the potential for courses to offset ad spend while scaling marketing efforts. His final tips encourage simplicity in marketing and the importance of KPI tracking.