The Frictionless Experience
Embracing Data Storytelling and Personalization to Increase Revenue with Jared Miller from Kendra Scott
Apr 29, 2024
Jared Miller, Senior Director of Web Analytics and Personalization at Kendra Scott, shares insights on data-driven storytelling, personalization, and revenue generation strategies. Topics include leveraging data analytics for customer insights, enhancing digital experiences through personalization, and successful testing programs for innovation and revenue gains.
48:53
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Quick takeaways
- Leverage data analytics for customer insights and enhanced digital experiences.
- Prioritize personalization to build customer loyalty and increase engagement.
Deep dives
Using Data to Drive Incremental Revenue
The podcast discusses leveraging data to bring incremental revenue by looking for unknown revenue sources and utilizing storytelling techniques to evangelize data insights, hypotheses, and testing. The goal is for everyone on the team to contribute to achieving incremental revenue annually through data-driven strategies and testing to enhance value.
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