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Embracing Data Storytelling and Personalization to Increase Revenue with Jared Miller from Kendra Scott

The Frictionless Experience

CHAPTER

Eliminating Friction Through Personalization and Testing

This chapter explores the use of personalization to enhance digital experiences, combining customer data, tools like Monotate Content Square, and CDP with internal expertise for quality outcomes. It emphasizes the importance of identifying revenue-hindering friction points and the value of using Blue Triangle to quantify and resolve such issues, along with insights on successful A.B. testing strategies.

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