Eliminating Friction Through Personalization and Testing

In this episode of The Frictionless Experience, we dive into the world of digital analytics, data-driven storytelling,  and personalization with Jared Miller, Senior Director of Web Analytics and Personalization at Kendra Scott.

Jared shares his expertise in harnessing the power of data to unveil the stories that lead to impactful digital transformations, create better user experiences, and generate incremental revenue. Discover how Kendra Scott optimizes the online shopping experience through strategic personalization, A/B testing, and a focus on creating seamless customer journeys. 

Join us as we…

• Learn how to leverage data analytics for deeper customer insights and enhanced digital experiences.
• Explore the importance of personalization in building customer loyalty and increasing engagement.
• Uncover the secrets behind successful testing programs that lead to innovation and revenue gains.