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9min chapter
Embracing Data Storytelling and Personalization to Increase Revenue with Jared Miller from Kendra Scott
The Frictionless Experience
Eliminating Friction Through Personalization and Testing
This chapter explores the use of personalization to enhance digital experiences, combining customer data, tools like Monotate Content Square, and CDP with internal expertise for quality outcomes. It emphasizes the importance of identifying revenue-hindering friction points and the value of using Blue Triangle to quantify and resolve such issues, along with insights on successful A.B. testing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode