The Marketing Millennials 322 - How to Market AI Properly with Kylee Peña, Product Marketing Manager at Adobe
May 2, 2025
Kylee Peña, Product Marketing Manager at Adobe, is on a mission to seamlessly integrate AI into creative tools like Premiere and Photoshop. She highlights the importance of clear communication and real demos to manage expectations around AI features. The discussion dives into how emotional storytelling can resonate with audiences, making AI less intimidating. Kylee also emphasizes the need for transparency and user feedback during product development and reveals how building trust is essential for marketers navigating AI in the creative space.
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Episode notes
AI Enhances Creativity Transparently
- AI in Adobe products enhances human creativity instead of replacing it.
- Transparency about AI ethics and data origins builds trust with users.
Generative AI Explained
- Generative AI creates new content like pixels or text based on user input.
- Adobe has long used assistive AI for automation without creating new content.
AI Makes Creativity More Accessible
- Adobe's AI tools make creative tools more accessible and supportive for users.
- Kylee shares how AI helps turn sketches into design and simplifies video editing tasks.