The Marketing Millennials
322 - How to Market AI Properly with Kylee Peña, Product Marketing Manager at Adobe
May 2, 2025
Kylee Peña, Product Marketing Manager at Adobe, is on a mission to seamlessly integrate AI into creative tools like Premiere and Photoshop. She highlights the importance of clear communication and real demos to manage expectations around AI features. The discussion dives into how emotional storytelling can resonate with audiences, making AI less intimidating. Kylee also emphasizes the need for transparency and user feedback during product development and reveals how building trust is essential for marketers navigating AI in the creative space.
37:50
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Quick takeaways
- Marketers must emphasize transparency and manage expectations about AI tools, highlighting their role in enhancing human creativity rather than replacing it.
- Effective storytelling in AI marketing should focus on relatable human experiences, showcasing tangible benefits and addressing user concerns through real-world scenarios.
Deep dives
Positioning AI Responsibly
Marketers face the challenge of positioning AI tools effectively in a market saturated with AI branding. It is crucial to communicate that AI enhances human creativity rather than replacing it, as illustrated by Adobe’s approach to generative AI tools. By emphasizing transparency in marketing, including ethical considerations and data provenance, brands can build trust with users who may be apprehensive about AI. Highlighting how AI features simplify workflows while respecting creative integrity is essential for distinguishing a product in a crowded field.
