Gym World Worldwide Gym owner opens 7 powerlifting gyms in 4 years
Jan 3, 2025
Thomas Lilley, the innovative owner of Zero Weakness, shares his remarkable journey of expanding his powerlifting gym chain to eight locations in just four years across three countries. He discusses the importance of mentorship and how strong coaching fosters community. Thomas dives into successful pricing strategies and the significance of standardizing equipment to enhance efficiency. He also reveals common pitfalls for gym owners and emphasizes the delicate balance between coaching excellence and effective business management.
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Humble Beginnings
- Thomas Lilley started his first gym in 2012 with minimal experience and a small loan.
- Initially, he worked another job to keep the gym afloat.
First Gym Specs
- Thomas Lilley's first gym was small, roughly 2,000 square feet.
- He opened it on a tight budget of around $15,000.
Marketing Strategy
- Don't market powerlifting gyms as "powerlifting gyms".
- Instead, focus on the benefits of strength training for a broader appeal.