Thomas Lilley

Thomas Lilley, the innovative owner of Zero Weakness, shares his remarkable journey of expanding his powerlifting gym chain to eight locations in just four years across three countries. He discusses the importance of mentorship and how strong coaching fosters community. Thomas dives into successful pricing strategies and the significance of standardizing equipment to enhance efficiency. He also reveals common pitfalls for gym owners and emphasizes the delicate balance between coaching excellence and effective business management.