Launch Your Private Podcast 102: Natalie Koussa's Trust Funnel: How Private Podcasts Convert Better Than Traditional Lead Magnets
Oct 8, 2025
In a riveting discussion, Natalie Koussa, creator of the Trust Funnel, sheds light on her innovative approach to private podcasts as lead magnets for coaches and consultants. She explains why these audio experiences build deeper trust and convert better than traditional methods. Koussa shares effective positioning strategies and emphasizes the importance of authenticity over scripted content. With insights on crafting bingeable episodes and subtle selling techniques, she proves that well-targeted private podcasts can drive impressive engagement and sales.
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Position As A Partner, Not A Doer
- Private podcasts position service providers as partners rather than just doers, creating a distinctive space with less direct competition.
- Natalie says audio builds intimacy because listeners choose to have you in their ears during daily life, which stacks trust fast.
Begin With A Distinct Core Concept
- Start every private podcast with strong positioning: a core concept or hook that resonates with your best-fit client.
- Make it slightly different from existing positioning so it reads as a capsule body of work and becomes a clear 'next step' CTA.
Title Either The Outcome Or The Threshold
- Use one of two framing types for your private podcast title: name the desired outcome or name the threshold/transformation.
- Pick a framing that makes your ideal listener instantly say, "That's for me."