In this episode, we reconnect with Natalie Koussa, creator of the Trust Funnel, who has turned her successful private podcast strategy into a service helping coaches, consultants, and service providers convert leads through audio. Discover how she structures private podcasts that consistently outperform traditional lead magnets, why positioning matters more than subscriber count, and the specific framework she uses to help clients create bingeable content that builds trust and drives sales.
Topics Covered:
- The Trust Funnel concept and why trust is crucial in today's market
- Two powerful positioning frameworks: "Give them what they want" vs "Name the threshold"
- Why private podcasts work better for service providers than traditional freebies
- Episode structure and length recommendations (15-20 minutes sweet spot)
- The importance of personality and authentic conversation over scripted content
- Subtle selling approaches and call-to-action strategies
- Technical setup using Descript and Hello Audio integration
- Results: Higher email open rates, faster buying decisions, and organic sharing
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