The EcomXFactor Podcast: Ecommerce, Funnels & CRO
The Power of Pinterest for E-commerce Success| Lauren Petrullo & Yaron Been
Jan 1, 2024
Lauren Petrullo, expert in digital marketing and e-commerce, explores the power of Pinterest for e-commerce success. Topics include Pinterest as a search engine, lower CPMS on Pinterest compared to Facebook, segmenting Pinterest audiences and leveraging visual trends for social commerce, utilizing unique holidays and events for sales success, and using quizzes for product discovery and data collection.
31:30
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Quick takeaways
- Pinterest is an effective and affordable platform for customer and lead acquisition, providing an opportunity for businesses to reach their target audience with reduced costs and capture customers.
- Advertising on Pinterest requires utilizing Pinterest trends, creating visually appealing content, and leveraging customer data for targeted ads and personalized product suggestions.
Deep dives
Pinterest as a Cost-Effective Acquisition Channel
Pinterest is an effective and affordable platform for customer and lead acquisition. Unlike other social media platforms, Pinterest encourages users to take action and rewards them for making purchases from shops. It offers an opportunity for businesses to reach their target audience with reduced costs, especially for non-obvious categories. In addition, Pinterest serves as a search engine where users actively look for solutions, making it an ideal platform for businesses to showcase their products and capture customers.
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