14min chapter

The EcomXFactor Podcast: Ecommerce, Funnels & CRO cover image

The Power of Pinterest for E-commerce Success| Lauren Petrullo & Yaron Been

The EcomXFactor Podcast: Ecommerce, Funnels & CRO

CHAPTER

Utilizing Pinterest for E-commerce Success

This chapter explores the potential of using Pinterest as a social media channel for e-commerce success. It emphasizes the benefits of reaching Pinterest's 450 million active users at a lower cost compared to Facebook and debunking the misconception that Pinterest is only for weddings and home decor. The chapter highlights the importance of leveraging Pinterest as a marketing tool, particularly for non-obvious categories and discusses the mindset and creative adjustments required for success on Pinterest.

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