The Power of Pinterest for E-commerce Success| Lauren Petrullo & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Leveraging Unique Holidays and Events for Sales Success
This chapter explores the strategy of using holidays and events like tax refund day, national guacamole day, or the release of a popular film to drive sales. It discusses the effectiveness of offering random refunds, creating excitement on social media, and leveraging viral conversations. The chapter also highlights the importance of planning social media content in advance using platforms like Pinterest.
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