Dave Chapman, co-director of the Real Organic Project and a passionate advocate for sustainable food systems, joins JM Fortier, a farmer and educator. They explore the essence of organic farming, emphasizing its roots as a counter-movement to industrial agriculture. The conversation dives into the marketing dynamics of organic food, addressing misconceptions and the balance between health and environmental impact. They also touch on the challenges organic farmers face today, including corporate influences and the importance of community support in preserving genuine practices.
The rise of regenerative agriculture is a response to perceived shortcomings in the organic movement, emphasizing the need for improved integrity.
Historically, organic farming emerged as a grassroots rebellion against conventional practices, fostering community and shared knowledge among farmers.
Concerns about corporate influence on organic standards highlight the need for transparency to maintain consumer trust in the food system.
The Real Organic Project seeks to revive genuine organic farming by promoting practices that prioritize soil health, animal welfare, and community support.
Deep dives
The Emergence of Regenerative Farming
The rapid rise of regenerative agriculture stems from a reaction to perceived shortcomings within the organic movement. Many advocates express a desire for alternatives to what they view as degraded organic standards. This sentiment, shared by influential voices in the agricultural sector, highlights the urgency in addressing real problems while collaborating to enhance organic practices. Ultimately, the goal is not to discard organic farming but to improve and preserve its integrity.
The Organic Movement's Historical Context
The origins of the organic movement are rooted in grassroots activism, with early farmers pushing back against large agribusiness interests. Historically, organic farming was seen as a rebellion against conventional methods, fueled by a desire for a more ethical food system. There was a significant organic community, with farmers working together to establish standards and sharing knowledge. The transition of organic farming into a more regulated and commercialized realm has led to concerns about erosion of those foundational values.
Challenges of Corporate Influence
The organic standard has faced challenges from powerful corporate entities seeking to profit from the burgeoning organic market. Big players, such as Cargill and Driscoll's, have gained significant control, leading to concerns about the true integrity of organic products. The discussion underscores the need for transparency to preserve consumer trust and uphold standards. Acknowledging these influences is critical to reclaiming the essence of organic farming and ensuring it remains beneficial for smaller farmers.
Reclaiming Authenticity in Agriculture
The Real Organic Project has emerged as a response to the dilution of organic standards, providing a certification that emphasizes truly organic practices. This initiative seeks to differentiate between authentic organic farms that prioritize soil health and animal welfare and those that exploit loopholes. By actively promoting farmers committed to sustainable practices, the project aims to revive public awareness around the integrity of food systems. This grassroots movement highlights the importance of community support for preserving genuine organic farming.
The Importance of Consumer Awareness
Consumer awareness plays a crucial role in the future of sustainable agriculture, and informed choices can drive positive change in the market. Individuals who actively seek out and advocate for local and organic products create a demand that supports ethical farming practices. Enhanced transparency in food sourcing, such as clear labeling and consumer education, empowers shoppers to make informed decisions. Involving consumers in the conversation can foster a shared commitment to supporting sustainable agriculture.
The Role of Community in Agriculture
Building a strong community around organic farming is essential for sustaining the movement’s values and fostering meaningful connections. Farmers, eaters, and activists can participate in cooperative efforts, fostering a sense of collective ownership in the local food system. Community engagement allows farmers to share their stories and products more effectively, enriching the local food culture. By nurturing these connections, the movement can thrive and resist external pressures from dominant corporations.
Hope for the Future of Agriculture
Despite numerous challenges, there remains a sense of hope for the future of organic and regenerative agriculture. The ongoing commitment from consumers to support ethical food systems can drive transformational change in agricultural practices. Collaboration among farmers and increased understanding of sustainable methods will encourage innovation and resilience within the community. The movement's vitality is upheld by the passion and dedication of individuals who strive for a better food system.
#180: In our first-ever podcast swap, we are sharing the interview that kicked off JM Fortier's pilot season of The Market Gardener Podcast. JM invited our co-director Dave Chapman to visit him in-person in Quebec, for a lengthy deep dive into the origins of Real Organic Project and why this work is needed more now than ever. Is this work about food and the food system, or something deeper? And how much should farmers and eaters be involved in spreading the word and working to find solutions? As always, you can expect to learn something new from both of these deep-thinking farmers.
To watch a video version of this podcast please visit:
JM Fortier is a farmer, educator, and author from Quebec, Canada, who also appears on a weekly television show. He is known for promoting a culture that replicates small-scale diversified farms that rely on market gardening strategies (direct sales of cash crops to community members) and human-powered growing practices. In the late spring of 2024, JM and his fried Chris Moran launched the Market Gardener Podcast:
Dave Chapman owns and operates Long Wind Farm in East Thetford, VT, which concentrates on soil-grown glasshouse tomatoes that are produced year round. Dave and fellow Vermont tomato farmer Davey Miskell noticed the suspicious appearance of hydroponic tomatoes from other countries being sold with the USDA organic sticker over a decade ago. Their research led to a web of injustices affecting real organic farmers, including berry growers, dairy producers, grain farmers and more. The Real Organic Project was founded in 2017 and has evolved into an add-on food label. It is a 100% farmer-led organization.
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement that has certified over 1,000 farms across the United States. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
We certify farms for free! If you are able to support our work financially, please consider making a donation: