The Game with Alex Hormozi How to Price High-Ticket Without Fear | Ep 903
198 snips
Jun 9, 2025 
Nate Burkitt, a deck builder from East Tennessee aiming to scale his business, joins the conversation. They delve into overcoming fears associated with high-ticket pricing and the essence of systems over talent in scaling businesses. The dialogue uncovers the value of recording sales calls for strategy improvement, and emphasizes the importance of balancing short-term comfort with long-term growth for sustainable success. Nate's insights illuminate the journey of optimizing sales processes and attracting high-end clients in a competitive market.
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Never Stop Marketing Flows
- Never stop marketing flows; instead, add more channels and strategies.
- Don't risk existing income sources for efficiency; grow incrementally to increase revenue.
Record and Review Sales Calls
- Record sales calls and listen to them to identify issues in pitching.
- Fix sales approach based on actual call feedback instead of changing offers hastily.
Overpay for Top Talent
- Scale businesses by aggressively recruiting top talent, even paying above market rates.
- Prioritize talent over talent scarcity to build stronger companies and teams.