Startup to Last How to acquire customers in the early days
Jan 23, 2020
Acquiring early customers is a strategic blend of growth and learning. Identifying your target audience is vital; look for common traits among your initial customers. Open conversations with potential users can provide invaluable insights. Explore various acquisition methods, whether through personal outreach or innovative advertising. Understand the nuances between marketing to individual consumers versus corporate clients. Finally, foster genuine connections over aggressive sales tactics to build a loyal customer base.
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Focus on Customer Acquisition Early
- Early on, focus mostly on customer acquisition post-minimum sellable product stage.
- Prove you can reach and acquire more customers before heavily improving product.
Target and Qualify Conversations
- Identify your ideal customer profile by analyzing current users' common traits.
- Optimize for conversations as a key step before signups to validate and convert.
Prioritize Qualitative Feedback
- Prioritize qualitative customer conversations over early data-driven tests for low volume startups.
- Use quantitative data later to optimize rather than create initial ideas.
