
Startup to Last
Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.
Latest episodes

Jun 5, 2025 • 55min
Will these guys please stop talking about AI
In this conversation, Tyler and Rick discuss various topics ranging from personal experiences with parenting and reading habits to business growth strategies and the integration of AI in their respective companies. They explore the challenges of managing growth, the importance of understanding customer needs, and the potential of AI to enhance efficiency and customer experience. The discussion also touches on the significance of vertical integration and the future of AI in business, emphasizing the need for companies to be prepared for technological advancements while maintaining a focus on customer service.Chapters00:00 Parenting and Sleep Challenges03:29 Reading Habits and Fantasy Literature06:32 Business Growth and Revenue Updates09:21 Form Metrics and Marketing Strategies12:17 Internal Use Cases and New Features15:23 Exploring Industry-Specific CRM Opportunities21:22 Future of CRM and Industry Integration28:57 Navigating Software Integration Challenges32:34 The AI Dilemma: To Adopt or Not?37:13 AI Readiness: Preparing for the Future39:38 Revenue Metrics and AI Efficiency50:28 Exploring AI Opportunities in Customer Experience

May 22, 2025 • 53min
Acquisition vs Expansion
In this conversation, Tyler and Rick discuss the challenges and adjustments of parenthood, particularly Tyler's experience as a new father. They explore the balance between work and family life, the dynamics of business growth, and the implications of freemium models in their respective companies. The discussion delves into the importance of customer retention versus acquisition, the value of free users, and the efficiency required in service-heavy business models. Throughout the conversation, they share insights on navigating these complexities while maintaining a focus on long-term success. In this conversation, Tyler King and Rick discuss various topics including the implications of free trials on conversion rates, the integration of AI in coding practices with tools like Cursor, and the evolving landscape of client retention and revenue trends. They also delve into the recent changes in Apple's App Store pricing policies and their impact on developers, as well as the importance of understanding customer segmentation in business strategy.

Apr 26, 2025 • 57min
Vibe coding
In this conversation, Tyler King shares his experiences as a new father while balancing work responsibilities. The discussion transitions into Tyler's recent work on LegUp Health, focusing on the challenges and opportunities in building a health insurance platform. They explore the concept of 'vibe coding' and how AI is reshaping software development and content creation. The conversation concludes with a brainstorming session on packaging benefits for LegUp Health, emphasizing the importance of clear communication and demonstrating value to potential clients.TakeawaysFatherhood brings unexpected challenges and joys.Work-life balance is crucial for new parents.Fundraising milestones can be a time for reflection.Vibe coding allows for rapid development with AI assistance.AI can enhance productivity but may lead to fragility in code.Clear communication is key in demonstrating value to clients.Packaging benefits effectively can unlock new opportunities.Understanding the market is essential for product success.AI tools can streamline content creation processes.The future of work may require new skills and adaptability.Chapters00:00 The Journey of Fatherhood03:16 Navigating Work-Life Balance06:21 Milestones in Professional Growth09:09 The Dynamics of Startups12:11 Innovations in Health Tech15:20 Vibe Coding and AI in Development18:19 The Future of Software Development21:11 Content Creation with AI25:43 Navigating the AI Landscape32:56 The Future of Learning in an AI World37:26 Innovating Benefit Programs49:06 Packaging Value in Health Benefits

Apr 10, 2025 • 56min
What do all these customers have in common?
In this conversation, Tyler and Rick discuss various aspects of long-term product strategy at Less Annoying CRM, including personal updates, business growth, customer retention challenges, economic concerns, product development, and the importance of identifying ideal customer personas. They explore the balance between adding features and maintaining simplicity, as well as the need to adapt to changing market conditions.

5 snips
Mar 27, 2025 • 55min
Dipping a toe in the AI waters
Tyler and Rick dive into the chaotic yet rewarding world of SaaS project management, highlighting the effective use of AI for streamlining operations. They stress the importance of setting realistic goals and fostering meaningful customer engagement while maintaining a balanced work environment. The duo shares humorous insights on March Madness brackets intertwined with tech transitions, and they candidly discuss the integration of AI in health services and the challenges it brings. Parental leave dynamics and strategic planning also take center stage in their engaging conversation.

11 snips
Mar 13, 2025 • 52min
Consultative sales
The hosts dive into the art of consultative sales, highlighting the importance of genuinely understanding customer needs. They discuss optimizing sales pipelines and the key role of effective CRM tools in driving efficiency. There's a light-hearted take on food preferences that cleverly parallels business strategies. The conversation also covers the shift towards personalized customer service and innovative ways to enhance user engagement with new features. Lastly, they explore the delicate balance of pricing strategies to align with customer perceptions.

Feb 20, 2025 • 48min
Lowering the bar
In this episode, we talk about how Rick has given himself some breathing room, and how that’s impacted his outlook on the business.

Jan 16, 2025 • 45min
Line go up
In this episode, we talk about some metrics that are headed in the right direction. Let’s go

Jan 2, 2025 • 48min
Rating growth channels
In this episode, we try to prioritize some of the different growth channels Rick is considering for 2025.

Dec 19, 2024 • 1h 11min
2024 Recap
In this episode, we recap 2024 and set goals for 2025:Personal goals for 2025:Rick: Primary theme: Buy back timeTake 1 personal day every 1-2 monthsGet time back for things I love (skiing, basketball, be present on vacations, reading/writing, local networking)Have a familiy vacation on the calendar to look forward to at all timesTylerBaby stuffRemain flexible and do whatever needs to be doneCreate space for Shelly to have a life outside of just parentingTake advantage of the calm life I've builtDon't hold myself to all my pre-baby health goals, but don't totally give them up eitherProfessional goals for 2025:RickLegup Health: I don't know yet, but most likely...2x revenue (maybe less)Make sure JD's role is sustainableMake sure the business is properly financedWindfall: Scale myself. Level up, and make sure the team levels up with meTylerDon't worry about growth. Focus on input, not output.ProductTie off the big 2024 projectsDefinitely ship kanban and a mobile appStretch goal: Ship one other big thing (sending email, automations, or reports)Reduce the set of things I'm responsible for so I can focus on the things I'm best at