Startup to Last

Rick Lindquist and Tyler King
undefined
Dec 4, 2025 • 49min

Can Rick’s optimism defeat Tyler’s pessimism?

Dive into a lively discussion on AI's role in productivity, where optimism clashes with skepticism! Rick and Tyler share personal updates, including their creative hobbies and recent business milestones. They tackle the emotional impact of policy changes and the challenge of supporting team members effectively. The duo debates the merits of breaking projects into manageable tasks versus planning for the future. With thoughts on how AI can both assist in video production and reshape our understanding of work, this conversation is filled with intriguing insights!
undefined
Nov 20, 2025 • 45min

Open Enrollment Woes

In this episode, Tyler and Rick discuss the challenges faced by Leg Up Health during open enrollment, including issues with email communication and the impact of AI on consumer behavior. They explore the current health insurance landscape, the importance of product strategy and customer experience, and the role of content in engaging customers. The conversation also touches on shifts in search traffic and marketing strategies as they adapt to changing consumer needs.
undefined
Nov 6, 2025 • 50min

Does OG inbound marketing still work?

In this episode, we talk about whether Rick’s expertise with traditional inbound marketing will work for LegUp Health.
undefined
Oct 9, 2025 • 55min

ICP ICP ICP

We spend the entire episode diving into how we can better define Less Annoying CRM’s ideal customer profile, and what that would mean for the product and marketing.
undefined
Sep 25, 2025 • 55min

What to do while you’re waiting for results

In this episode, we talk about what the Less Annoying team should be working on while waiting to see if the last bet actually pays off.
undefined
Sep 11, 2025 • 56min

Website overhaul

In this episode, we talk about how Rick can overhaul the LegUp Health website to fit their new positioning.
undefined
Aug 14, 2025 • 54min

We're profitable, now what?

In this episode, Rick shares how he approached thinking about what to do with his first meaningful profit.
undefined
Jul 31, 2025 • 57min

Tiers, add-ons or standalone products?

In this episode, we dive into where things stand with Less Annoying CRM’s potential new product.Here's the blog post about First Team Principles Rick mentioned.
undefined
Jul 17, 2025 • 53min

User communities

In this episode, we talk about trying to create a forum for Less Annoying CRM’s users.
undefined
Jul 4, 2025 • 48min

SIP trunks

Rick and Tyler dive into techniques for smoking ribs, blending culinary skills with humor. They explore the perks and challenges of a four-day work week, arguing it boosts productivity. The conversation shifts to customer retention strategies, emphasizing the importance of renewals. Delving into VoIP systems, they discuss the advantages of SIP trunking and its integration into business communications. Finally, they consider new product opportunities and the strategic value of acquiring existing products to enhance their offerings.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app