

Startup to Last
Rick Lindquist and Tyler King
Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.
Episodes
Mentioned books

Dec 31, 2025 • 1h 58min
2025 Recap
This is our annual recap episode. We talk about how things went in 2025 and what we’re hoping to see in 2026.Personal goals for 2026Rick Getting back to basicsGoing from reactive to proactive (and surviving to thriving)Shifting from a strategy of playing it safe and reducing risk to taking smart risk and being ok looking a little foolishTyler Handle the transition back to full-time work (as it impacts parenting)Find clarity on what level of wealth we’re comfortable exposing our daughter to.Help Shelly find more ways to go out at night while I take care of SydFinalize will+trustStretch goal: Start vibe coding personal appsProfessional goals for 2026Rick (hopes to achieve at least two of these goals) Outsource, delegate, or automate recurring tasks that I no longer value doing and/or others don’t value me doingTry to grow LegUp Health by 50%, but do it in a way that we are all excited aboutRebuild personal website + read 10 really, really good nonfiction books and publish notes on themExperiment with AI to generate 1 additional revenue streamTyler Spend almost all IC time on design, product management, and coding. Fewer distractions!Management: Get the team up to speed on AI, and make it self-sustainingProduct management/design: Figure out how to keep up with the devs (especially if AI allows them to move even faster)Product Ship Mobile and KanbanReduce support by making things more self-serveMain theme: The first 30 minutes Onboarding improvementsRebuild the importing flowSimplification Separate contacts and companiesOpen contacts in page dialogStatuses on the contact recordTable view of contacts

Dec 4, 2025 • 49min
Can Rick’s optimism defeat Tyler’s pessimism?
Dive into a lively discussion on AI's role in productivity, where optimism clashes with skepticism! Rick and Tyler share personal updates, including their creative hobbies and recent business milestones. They tackle the emotional impact of policy changes and the challenge of supporting team members effectively. The duo debates the merits of breaking projects into manageable tasks versus planning for the future. With thoughts on how AI can both assist in video production and reshape our understanding of work, this conversation is filled with intriguing insights!

Nov 20, 2025 • 45min
Open Enrollment Woes
In this episode, Tyler and Rick discuss the challenges faced by Leg Up Health during open enrollment, including issues with email communication and the impact of AI on consumer behavior. They explore the current health insurance landscape, the importance of product strategy and customer experience, and the role of content in engaging customers. The conversation also touches on shifts in search traffic and marketing strategies as they adapt to changing consumer needs.

Nov 6, 2025 • 50min
Does OG inbound marketing still work?
In this episode, we talk about whether Rick’s expertise with traditional inbound marketing will work for LegUp Health.

Oct 9, 2025 • 55min
ICP ICP ICP
We spend the entire episode diving into how we can better define Less Annoying CRM’s ideal customer profile, and what that would mean for the product and marketing.

Sep 25, 2025 • 55min
What to do while you’re waiting for results
In this episode, we talk about what the Less Annoying team should be working on while waiting to see if the last bet actually pays off.

Sep 11, 2025 • 56min
Website overhaul
In this episode, we talk about how Rick can overhaul the LegUp Health website to fit their new positioning.

Aug 14, 2025 • 54min
We're profitable, now what?
In this episode, Rick shares how he approached thinking about what to do with his first meaningful profit.

Jul 31, 2025 • 57min
Tiers, add-ons or standalone products?
In this episode, we dive into where things stand with Less Annoying CRM’s potential new product.Here's the blog post about First Team Principles Rick mentioned.

Jul 17, 2025 • 53min
User communities
In this episode, we talk about trying to create a forum for Less Annoying CRM’s users.


