

Startup to Last
Rick Lindquist and Tyler King
Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.
Episodes
Mentioned books

Nov 20, 2025 • 45min
Open Enrollment Woes
In this episode, Tyler and Rick discuss the challenges faced by Leg Up Health during open enrollment, including issues with email communication and the impact of AI on consumer behavior. They explore the current health insurance landscape, the importance of product strategy and customer experience, and the role of content in engaging customers. The conversation also touches on shifts in search traffic and marketing strategies as they adapt to changing consumer needs.

Nov 6, 2025 • 50min
Does OG inbound marketing still work?
In this episode, we talk about whether Rick’s expertise with traditional inbound marketing will work for LegUp Health.

Oct 9, 2025 • 55min
ICP ICP ICP
We spend the entire episode diving into how we can better define Less Annoying CRM’s ideal customer profile, and what that would mean for the product and marketing.

Sep 25, 2025 • 55min
What to do while you’re waiting for results
In this episode, we talk about what the Less Annoying team should be working on while waiting to see if the last bet actually pays off.

Sep 11, 2025 • 56min
Website overhaul
In this episode, we talk about how Rick can overhaul the LegUp Health website to fit their new positioning.

Aug 14, 2025 • 54min
We're profitable, now what?
In this episode, Rick shares how he approached thinking about what to do with his first meaningful profit.

Jul 31, 2025 • 57min
Tiers, add-ons or standalone products?
In this episode, we dive into where things stand with Less Annoying CRM’s potential new product.Here's the blog post about First Team Principles Rick mentioned.

Jul 17, 2025 • 53min
User communities
In this episode, we talk about trying to create a forum for Less Annoying CRM’s users.

Jul 4, 2025 • 48min
SIP trunks
Rick and Tyler dive into techniques for smoking ribs, blending culinary skills with humor. They explore the perks and challenges of a four-day work week, arguing it boosts productivity. The conversation shifts to customer retention strategies, emphasizing the importance of renewals. Delving into VoIP systems, they discuss the advantages of SIP trunking and its integration into business communications. Finally, they consider new product opportunities and the strategic value of acquiring existing products to enhance their offerings.

Jun 19, 2025 • 54min
Add-on product
In this conversation, Rick and Tyler discuss various topics ranging from their beverage preferences to the latest trends in podcasts, business growth, and the integration of AI in their operations. They explore the significance of setting revenue goals, the role of AI agents in customer outreach, and the development of internal tools to enhance efficiency. Additionally, they delve into potential new product opportunities, customer feedback, and pricing strategies for future offerings, concluding with reflections on their business direction.TakeawaysTyler prefers soda over coffee for his morning routine.Rick has re-engaged with podcasts, discovering new content.Leg Up Health achieved a record revenue month, nearing their goal.Setting realistic revenue goals can provide relief and stability.AI integration is becoming crucial for business operations.Internal tools can significantly improve team efficiency.Customer feedback is essential for product development.Pricing strategies need careful consideration for new offerings.Exploring new product opportunities can enhance revenue per user.Authenticity in customer outreach is vital for engagement.


