

Startup to Last
Rick Lindquist and Tyler King
Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.
Episodes
Mentioned books

Apr 26, 2025 • 57min
Vibe coding
In this conversation, Tyler King shares his experiences as a new father while balancing work responsibilities. The discussion transitions into Tyler's recent work on LegUp Health, focusing on the challenges and opportunities in building a health insurance platform. They explore the concept of 'vibe coding' and how AI is reshaping software development and content creation. The conversation concludes with a brainstorming session on packaging benefits for LegUp Health, emphasizing the importance of clear communication and demonstrating value to potential clients.TakeawaysFatherhood brings unexpected challenges and joys.Work-life balance is crucial for new parents.Fundraising milestones can be a time for reflection.Vibe coding allows for rapid development with AI assistance.AI can enhance productivity but may lead to fragility in code.Clear communication is key in demonstrating value to clients.Packaging benefits effectively can unlock new opportunities.Understanding the market is essential for product success.AI tools can streamline content creation processes.The future of work may require new skills and adaptability.Chapters00:00 The Journey of Fatherhood03:16 Navigating Work-Life Balance06:21 Milestones in Professional Growth09:09 The Dynamics of Startups12:11 Innovations in Health Tech15:20 Vibe Coding and AI in Development18:19 The Future of Software Development21:11 Content Creation with AI25:43 Navigating the AI Landscape32:56 The Future of Learning in an AI World37:26 Innovating Benefit Programs49:06 Packaging Value in Health Benefits

Apr 10, 2025 • 56min
What do all these customers have in common?
In this conversation, Tyler and Rick discuss various aspects of long-term product strategy at Less Annoying CRM, including personal updates, business growth, customer retention challenges, economic concerns, product development, and the importance of identifying ideal customer personas. They explore the balance between adding features and maintaining simplicity, as well as the need to adapt to changing market conditions.

5 snips
Mar 27, 2025 • 55min
Dipping a toe in the AI waters
Tyler and Rick dive into the chaotic yet rewarding world of SaaS project management, highlighting the effective use of AI for streamlining operations. They stress the importance of setting realistic goals and fostering meaningful customer engagement while maintaining a balanced work environment. The duo shares humorous insights on March Madness brackets intertwined with tech transitions, and they candidly discuss the integration of AI in health services and the challenges it brings. Parental leave dynamics and strategic planning also take center stage in their engaging conversation.

11 snips
Mar 13, 2025 • 52min
Consultative sales
The hosts dive into the art of consultative sales, highlighting the importance of genuinely understanding customer needs. They discuss optimizing sales pipelines and the key role of effective CRM tools in driving efficiency. There's a light-hearted take on food preferences that cleverly parallels business strategies. The conversation also covers the shift towards personalized customer service and innovative ways to enhance user engagement with new features. Lastly, they explore the delicate balance of pricing strategies to align with customer perceptions.

Feb 20, 2025 • 48min
Lowering the bar
In this episode, we talk about how Rick has given himself some breathing room, and how that’s impacted his outlook on the business.

Jan 16, 2025 • 45min
Line go up
In this episode, we talk about some metrics that are headed in the right direction. Let’s go

Jan 2, 2025 • 48min
Rating growth channels
In this episode, we try to prioritize some of the different growth channels Rick is considering for 2025.

Dec 19, 2024 • 1h 11min
2024 Recap
In this episode, we recap 2024 and set goals for 2025:Personal goals for 2025:Rick: Primary theme: Buy back timeTake 1 personal day every 1-2 monthsGet time back for things I love (skiing, basketball, be present on vacations, reading/writing, local networking)Have a familiy vacation on the calendar to look forward to at all timesTylerBaby stuffRemain flexible and do whatever needs to be doneCreate space for Shelly to have a life outside of just parentingTake advantage of the calm life I've builtDon't hold myself to all my pre-baby health goals, but don't totally give them up eitherProfessional goals for 2025:RickLegup Health: I don't know yet, but most likely...2x revenue (maybe less)Make sure JD's role is sustainableMake sure the business is properly financedWindfall: Scale myself. Level up, and make sure the team levels up with meTylerDon't worry about growth. Focus on input, not output.ProductTie off the big 2024 projectsDefinitely ship kanban and a mobile appStretch goal: Ship one other big thing (sending email, automations, or reports)Reduce the set of things I'm responsible for so I can focus on the things I'm best at

Dec 5, 2024 • 52min
Different types of hiring
In this episode, we discuss how there are multiple different approaches to take when a startup needs to grow the team.

Nov 21, 2024 • 47min
Bluesky is back
In this episode, we discuss Bluesky as the new Twitter, how Rick’s busiest time of year is surprisingly calm, and more.


