The Foundr Podcast with Nathan Chan
516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel
Jun 14, 2024
Entrepreneur Gretta van Riel shares her influencer marketing strategies for scaling ecommerce brands, including product-for-post campaigns, negotiating with influencers, and tracking conversions. She discusses the importance of working with influencer co-founders, utilizing the tiered micro influencer approach, and leveraging platforms like Twitch. Van Riel also emphasizes the value of direct-to-camera selling and post-purchase surveys to track influencer impact.
32:18
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Quick takeaways
- Launching a product early yields valuable learnings and fuels rapid growth.
- Influencer marketing with a tiered approach can substantially impact revenue and brand visibility.
Deep dives
Founder Plus Frameworks for Business Success
Founder Plus offers proven frameworks tailored to businesses for fast results, with a community of over 30,000 entrepreneurs and weekly mentorship. The $1 trial allows users to start their dream business confidently. Partnering with influencers as co-founders can lead to rapid brand growth and success.
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