The Foundr Podcast with Nathan Chan 516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel
Jun 14, 2024
Entrepreneur Gretta van Riel shares her influencer marketing strategies for scaling ecommerce brands, including product-for-post campaigns, negotiating with influencers, and tracking conversions. She discusses the importance of working with influencer co-founders, utilizing the tiered micro influencer approach, and leveraging platforms like Twitch. Van Riel also emphasizes the value of direct-to-camera selling and post-purchase surveys to track influencer impact.
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Gretta’s Scrappy Startup Start
- Gretta van Riel started SkinnyMeTea scrappily with $24 and launched the website in one day to make early sales.
- Initially, she fulfilled presale orders herself while working full-time, quickly scaling to thousands of units monthly from her home.
Power of Influencer Partnerships
- Influencer marketing unlocks automatic access to engaged audiences and their trust, amplifying brand reach faster than building audiences alone.
- Partnering with an influencer as a co-founder can immediately tap into their audience for rapid brand growth.
Start with Stories & Gifting
- Start influencer marketing by gifting products in Instagram Stories to nano and micro influencers at scale, aiming for 25-30 collaborations.
- Track results using personalized codes and cost-per-click to identify top performers for longer-term paid partnerships.