Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget.
In this episode, you’ll learn:
- What happened during the first 60 days of SkinnyMeTea
- To conduct a product-for-post campaign
- How to negotiate with influencers
- The tiered micro influencer approach
- To track conversions through personalized codes and cost-per-click
- How to do a return for gifting through Instagram Stories
- Van Riel’s definition of creator vs. influencer
- Why working with an influencer co-founder is the fastest way to grow
- The “3 Rs” of finding quality influencers
- Why Twitch is an influencer gold mine
- The importance of direct-to-camera selling
- Why post-purchase surveys help track influencer impact
- And more influencer marketing tips…
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