Marketing School - Digital Marketing and Online Marketing Tips

Where Consumer Confidence Sits Right Now

Jun 4, 2023

The podcast discusses the current state of consumer confidence and its impact on the global economy. They explore Gen Z spending habits, the defensive position of companies, and why marketing is often the first expense to be cut during a downturn. They also analyze rail traffic data as an indicator of the economy and discuss the effects of the pandemic on consumer confidence and uncertainty for the future.

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Introduction

00:00 • 2min

Consumer sentiment, spending trends, and the impact on ad agencies

01:46 • 2min

Consumer Confidence and Its Effects on Businesses

03:48 • 4min

The Impact of the Pandemic on the Economy and Uncertainty for the Future

07:59 • 2min