Where Consumer Confidence Sits Right Now
Marketing School - Digital Marketing and Online Marketing Tips
00:00
Consumer sentiment, spending trends, and the impact on ad agencies
This chapter delves into the current consumer sentiment and spending trends, highlighting the contrasting behaviors of Gen Z customers who continue to spend versus moms who have reduced their spending. The discussion also explores the defensive stance of companies and consumers, while touching on the decline of forecast and stock for Denzoo, a major global ad agency, and the potential impact of marketing spend in Q4 and climbing interest rates. The chapter briefly mentions Airbnb and its founder Brian Chesky.
Play episode from 01:46
Transcript
