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Music Tectonics
Music Licensing for Startups: How to Start Up
Jul 31, 2024
Join industry insiders Bill Campbell of Barefoot Media, Siegfried Paquet from StealthWrks, and Vickie Nauman of CrossBorderWorks as they unravel the complexities of music licensing for startups. They discuss the critical need for innovative licensing strategies to avoid common pitfalls. The conversation highlights the emotional significance of music, the impact of tech disruptions, and the intricate relationship between labels and publishers. They also explore the evolving music-gaming connection, advocating for fair practices that benefit creators and gamers alike.
55:59
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Quick takeaways
- Understanding the complexities of music licensing is crucial for startups to successfully engage with artists and navigate potential pitfalls.
- Different business models dictate varying licensing strategies, emphasizing the need for startups to align their approach with specific usage rights early on.
Deep dives
The Importance of Music Licensing for Startups
Licensing music is crucial for music tech startups, as it directly influences their ability to engage with artists and labels. Many startups overlook the complexities associated with music rights, leading to potential failures if not properly navigated. Engaging with music not only enhances user experience but also involves understanding the rights associated with both sound recordings and underlying compositions. Therefore, clear knowledge of licensing and its critical role can be the determining factor in a startup's longevity and success.
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Discover
highlights
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