Music Licensing for Startups: How to Start Up
Music Tectonics
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Navigating Music Licensing for Startups
This chapter explores the intricate relationship between licensing strategies and business models in the music industry, particularly for startups. It discusses historical shifts in music consumption, the impact of technological disruptions, and the need for innovative approaches to overcome challenges like piracy and the rise of generative AI. The chapter emphasizes the importance of aligning licensing agreements with consumer models and offers practical advice on navigating these complexities to enhance financial viability.
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