Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke
Nov 27, 2024
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This lively discussion features Jenny Burke, Director of Global Video Strategy at Amazon Ads, who navigates the evolving landscape of advertising. They dive into Amazon’s innovative Upfronts event and how it showcases new entertainment content. Jenny also shares insights on reaching younger audiences like Gen Z through effective ad strategies. The duo discusses the game-changing potential of video advertising for grocery brands and the future of ad-supported streaming, highlighting Amazon's role as a leading force in the market.
Amazon Ads is leveraging innovative content strategies, including engaging shows like 'The Pasta Queen', to connect with younger audiences effectively.
The Unbox event in Austin is showcasing the future of retail media, highlighting Amazon's strategies to adapt to evolving advertising practices.
Deep dives
Upcoming Breakfast Briefing at CES
A breakfast briefing will be held on January 8th, sponsored by CVS Media Exchange, featuring a panel discussion with key figures from CVS Health and Ads Media and Commerce. The focus will be on research regarding retail media investment plans for CPG brands in 2025, providing valuable insights for attendees. This event is positioned as a must-attend for individuals in the industry looking to understand future trends and opportunities. Interested participants can register by reaching out to the hosts through provided contact details.
The Relevance of Unbox Event
The Unbox event, which takes place in Austin this year, aims to highlight the future of retail media and digital advertising, featuring over 2,000 attendees and thought leaders. This flagship advertising event is designed to showcase Amazon's innovative advertising strategies and content creation plans moving forward. With a change in venue from New York to Austin, the event promises to leverage the city’s vibrant creative scene. It serves as a central hub for brands and marketers to engage and learn about evolving advertising practices.
Engaging Younger Audiences through New Content
Amazon Ads is focusing on reaching younger consumers by offering authentic and engaging content that resonates with Gen Z and millennials. Popular shows, such as 'The Pasta Queen' and 'Fallout', are part of a broader strategy to create content that appeals to younger demographics, resulting in a significant increase in viewer engagement compared to competitors. The portfolio includes various video assets like Prime Video and Twitch, enhancing brand visibility and driving audience interaction. This approach is expected to reshape how brands connect with consumers in a digitally fragmented landscape.
The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed.
1) Earlier this year, Amazon held its first ever Upfronts event in NYC, showcasing top new entertainment content and innovation across Amazon ad solutions and tools. Tell us more! 2) With younger audiences like adult Gen Z and Millennials navigating a fragmented media landscape, how does Amazon Ads help brands cut through the noise to effectively reach and engage these consumers? 3) How is Amazon Ads helping brands move beyond linear TV advertising and connect with younger audiences? 4) How has full-funnel ad strategies including video helped grocery brands drive sales growth? 5) What should grocery brands expect from the future of ad-supported streaming? 6) How is Amazon innovating in the streaming space? 7) Anything else you would like to share with us?
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here For the Cornell Retail Media Strategy Executive Education program, click here
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