The CPG Guys cover image

The CPG Guys

Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke

Nov 27, 2024
This lively discussion features Jenny Burke, Director of Global Video Strategy at Amazon Ads, who navigates the evolving landscape of advertising. They dive into Amazon’s innovative Upfronts event and how it showcases new entertainment content. Jenny also shares insights on reaching younger audiences like Gen Z through effective ad strategies. The duo discusses the game-changing potential of video advertising for grocery brands and the future of ad-supported streaming, highlighting Amazon's role as a leading force in the market.
24:44

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Amazon Ads is leveraging innovative content strategies, including engaging shows like 'The Pasta Queen', to connect with younger audiences effectively.
  • The Unbox event in Austin is showcasing the future of retail media, highlighting Amazon's strategies to adapt to evolving advertising practices.

Deep dives

Upcoming Breakfast Briefing at CES

A breakfast briefing will be held on January 8th, sponsored by CVS Media Exchange, featuring a panel discussion with key figures from CVS Health and Ads Media and Commerce. The focus will be on research regarding retail media investment plans for CPG brands in 2025, providing valuable insights for attendees. This event is positioned as a must-attend for individuals in the industry looking to understand future trends and opportunities. Interested participants can register by reaching out to the hosts through provided contact details.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode