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The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed.
Follow Nancy Winé on LinkedIn here: https://www.linkedin.com/in/nancy-wine-6518689a/
Follow Jenny Burke on LinkedIn here: https://www.linkedin.com/in/jenny-burke-9859173/
Follow Amazon Ads on LinkedIn here: https://www.linkedin.com/showcase/amazon-ads-partners/
Follow Amazon Ads online here: https://advertising.amazon.com/
Nancy & Jenny answer these questions:
1) Earlier this year, Amazon held its first ever Upfronts event in NYC, showcasing top new entertainment content and innovation across Amazon ad solutions and tools. Tell us more!
2) With younger audiences like adult Gen Z and Millennials navigating a fragmented media landscape, how does Amazon Ads help brands cut through the noise to effectively reach and engage these consumers?
3) How is Amazon Ads helping brands move beyond linear TV advertising and connect with younger audiences?
4) How has full-funnel ad strategies including video helped grocery brands drive sales growth?
5) What should grocery brands expect from the future of ad-supported streaming?
6) How is Amazon innovating in the streaming space?
7) Anything else you would like to share with us?
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