Jenny Burke

This lively discussion features Jenny Burke, Director of Global Video Strategy at Amazon Ads, who navigates the evolving landscape of advertising. They dive into Amazon’s innovative Upfronts event and how it showcases new entertainment content. Jenny also shares insights on reaching younger audiences like Gen Z through effective ad strategies. The duo discusses the game-changing potential of video advertising for grocery brands and the future of ad-supported streaming, highlighting Amazon's role as a leading force in the market.