Dan Kennedy's Magnetic Marketing Podcast 18 Lessons To Improve Your Outrageous Advertising (2 of 2)
12 snips
Jan 17, 2025 In this discussion, Bill Glazer, a direct response marketing expert and longtime collaborator of Dan Kennedy, shares the final lessons for mastering outrageous advertising. He highlights the power of testimonials and personalized marketing, revealing how they enhance credibility and overcome objections. Bill also unveils innovative strategies, like creative direct mail and whimsical ads, to captivate audiences. Plus, he offers insights from unique marketing tactics in various industries, ensuring valuable takeaways for any business!
AI Snips
Chapters
Transcript
Episode notes
Personalization
- Personalize marketing materials by using the recipient's name.
- This makes the message feel more direct and increases response rates by 30%.
Testimonials
- Use testimonials in your marketing to build credibility and trust.
- Address objections and highlight specific outcomes to make them more effective.
Getting Testimonials
- The best time to ask for testimonials is when customers express gratitude.
- Use a simple script: "I appreciate your thanks, can you do me a favor?"