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21min chapter
18 Lessons To Improve Your Outrageous Advertising (2 of 2)
Dan Kennedy's Magnetic Marketing Podcast
Maximizing Marketing Impact Through Testimonials and Premiums
This chapter explores the strategic use of testimonials to overcome customer objections and enhance credibility in advertising. It also highlights the impact of offering high-value gifts to improve response rates in direct mail campaigns, supported by real-world examples.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode