Your Brain at Work Does AI signal the end to executive coaching?
Jan 7, 2026
David Rock, Co-founder and CEO of the NeuroLeadership Institute and a pioneer in neuroleadership, discusses the evolving landscape of executive coaching in the age of AI. He argues that AI will not eliminate coaching but will enhance it, providing greater access and amplifying demand. David redefines coaching as a partnership that fosters smarter leaders. He shares insights on integrating AI into coaching practices, addressing biases, and employing AI for effective feedback and emotional awareness, ultimately portraying AI as a powerful ally to human coaches.
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Transcript
AI Will Multiply Coaching At Scale
- AI will likely accelerate and massively scale coaching rather than end it.
- David Rock predicts coaching hours could increase 50–100× across organizations.
Coaching Is About Making You Smarter
- Coaching is a thinking partner that makes people smarter, not merely an information source.
- The goal is to improve leaders' capacity to influence, learn, and perform.
Use Coaching To Expand Thinking Capacity
- Use coaching to expand conscious thinking capacity beyond our limited working memory.
- Apply a thinking partner to complex decisions like hiring, motivation, and strategy.