BEP #59: What executives need to know about digital marketing! - Special Guest: Clay Patterson

May 13, 2024

Clay Patterson, author of "Blast Off," is a digital marketing expert with a legal background. He shares insights on the importance of user experience and website performance for business success. The conversation delves into strategies for effective audience engagement, retargeting, and the critical role of data analytics in marketing. Patterson also emphasizes personal branding for executives, leveraging social media for visibility, and navigating marketing challenges like hiring skilled professionals and optimizing costs for better outcomes.

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Intro

00:00 • 1min

Exploring Entrepreneurial Journeys and Professional Connections

01:25 • 4min

Navigating Digital Marketing Ventures

05:30 • 19min

Navigating the Complexities of Digital Marketing

24:26 • 6min

Navigating Digital Marketing Strategies

29:59 • 18min

Mastering Personal Branding in the Digital Age

47:43 • 8min

Navigating the Digital Marketing Landscape: Key Bottlenecks and Strategies for Success

55:42 • 6min