BEP #59: What executives need to know about digital marketing! - Special Guest: Clay Patterson
Be Extraordinary Podcast
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Navigating Digital Marketing Ventures
This chapter explores the foundational aspects of starting a digital marketing business, focusing on the importance of website performance and user experience. It discusses the entrepreneurial approach to seizing market opportunities and the critical role of mentorship, client engagement, and data analytics for success. The conversation outlines how understanding digital marketing is essential for executives, emphasizing strategies to enhance engagement and optimize marketing efforts through audience segmentation and retargeting.
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