The Game with Alex Hormozi The Principles of Persuasion | Ep 508
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Mar 7, 2023 Discover the secrets to effective persuasion in business, from the power of reciprocity to the influence of authority. Learn how being consistent in actions builds trust and how social proof shapes our beliefs. The discussion highlights the importance of likability in creating meaningful connections. Finally, explore advanced strategies using urgency and scarcity to drive consumer decisions. Implement these principles to enhance your sales and grow your business!
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Reciprocity in Business
- Give freely to receive in return, activating the brain's reward system.
- Implement small gestures of generosity, like offering mints or water, to increase trust and cooperation.
The Power of Gifts
- Alex Hormozi shares a story about a man who sent him gifts for nine months after a negative interaction.
- Despite knowing the man's intention, the reciprocity principle still influenced Hormozi to reconsider his perception.
Leveraging Consistency
- Get people to publicly commit to an idea or action, even small ones, to build consistency.
- Remind them of their commitment and encourage progressively larger steps in that direction.
