Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Sergey Lucktinov Is Adapting Semantic SEO to Today's AI Landscape
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Dec 3, 2025 Sergey Lucktinov, an SEO and AI practitioner with over 15 years of experience, shares his insights on adapting semantic SEO for the AI era. He emphasizes the importance of semantic structure over traditional link-building for better AI rankings. Sergey defines Semantic Retrieval Optimization and discusses how to create content that LLMs can easily extract and trust. He also addresses the need for quality content, site speed, and the shift from keyword-focused strategies to understanding user intent and meaning.
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From Affiliate SEO To Semantic Discovery
- Sergey shifted from agency SEO to affiliate SEO and then hit an algorithm update that prompted deep research into semantic SEO.
- Meeting Koray and studying AI infrastructure led him to combine semantic SEO with AI engineering into SRO.
LLMs Retrieve Probabilistically
- Sergey explains LLMs use probabilistic retrieval while search engines are deterministic.
- The shift means search is moving toward meaning and clarity rather than pure link authority.
Keep SEO Foundation While Adding Semantics
- Maintain a solid traditional SEO foundation because LLMs still rely on it for discovery.
- But focus on topical depth and semantic clarity to compete despite lower link authority.