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Sergey Lucktinov
SEO and AI practitioner focused on semantic SEO and semantic retrieval optimization, with 15+ years in marketing and affiliate SEO and recent work applying AI infrastructure concepts to content optimization.
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Dec 3, 2025
• 55min
How Sergey Lucktinov Is Adapting Semantic SEO to Today's AI Landscape
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Sergey Lucktinov, an SEO and AI practitioner with over 15 years of experience, shares his insights on adapting semantic SEO for the AI era. He emphasizes the importance of semantic structure over traditional link-building for better AI rankings. Sergey defines Semantic Retrieval Optimization and discusses how to create content that LLMs can easily extract and trust. He also addresses the need for quality content, site speed, and the shift from keyword-focused strategies to understanding user intent and meaning.
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