Sergey Lucktinov

Sergey Lucktinov, an SEO and AI practitioner with over 15 years of experience, shares his insights on adapting semantic SEO for the AI era. He emphasizes the importance of semantic structure over traditional link-building for better AI rankings. Sergey defines Semantic Retrieval Optimization and discusses how to create content that LLMs can easily extract and trust. He also addresses the need for quality content, site speed, and the shift from keyword-focused strategies to understanding user intent and meaning.