The Efficient Advisor: Tactical Business Advice for Financial Planners 267: Stop Doing Annual Reviews Now! And Do This Instead
Apr 25, 2025
Discover why it's time to ditch traditional annual reviews in favor of proactive strategy sessions. This shift not only enhances client engagement but also transforms the dynamics of meetings, making them more valuable and exciting. Learn how a simple change in terminology can reposition you as a proactive guide, elevating the overall client experience. Say goodbye to passive reviews and embrace planning that truly makes an impact!
AI Snips
Chapters
Transcript
Episode notes
Rename Annual Reviews to Strategy Sessions
- Stop calling client meetings "annual reviews" because it sounds passive and backward-looking.
- Instead, name them "annual strategy sessions" to emphasize forward-looking, proactive planning.
Language Shapes Perception and Value
- The term "annual review" subconsciously positions advisors as reporters rather than proactive strategists.
- Changing the language elevates perceived value and redefines your client relationship role.
Libby's Practice Shift Experience
- Libby shifted her practice from annual reviews to theme-based planning focusing on client goals and forward planning.
- This made meetings more valuable and increased client engagement and excitement.