The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
443. The Birth of Consumer Choice w/ Jason Voiovich
Nov 7, 2024
In a captivating conversation, Jason Voiovich, author and fractional chief marketing officer, dives into the consumer revolution of the 1920s. He shares insights from his journey and how innovations of the era shaped modern consumer behavior. The discussion highlights the impact of mass production and marketing on choice culture, as well as the psychological ties between identity and consumption. Jason emphasizes learning from history to navigate today’s business challenges, making connections that illuminate the evolution of consumer culture.
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Quick takeaways
- Understanding the historical context of consumer behavior from the 1920s helps modern businesses refine their marketing strategies and product development.
- The emergence of mass choice, along with tailored advertising techniques, transformed consumer engagement and shaped the modern marketplace significantly.
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