In a captivating conversation, Jason Voiovich, author and fractional chief marketing officer, dives into the consumer revolution of the 1920s. He shares insights from his journey and how innovations of the era shaped modern consumer behavior. The discussion highlights the impact of mass production and marketing on choice culture, as well as the psychological ties between identity and consumption. Jason emphasizes learning from history to navigate today’s business challenges, making connections that illuminate the evolution of consumer culture.