Episode 220: Research for Designers w/ Gjoko Muratovski
Apr 17, 2025
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Gjoko Muratovski, editor of 'Research for Designers: A Guide to Methods and Practices,' discusses the evolution of design research and its critical role in tackling global challenges. He emphasizes curiosity as a driving force for innovation, advocating for human-centric strategies in design. The conversation delves into the misinterpretations of design thinking in business and underscores the value of ethnographic research. Reflecting on the Challenger disaster, Gjoko critiques decision-making failures, urging a focus on improving life on Earth.
The evolution of design research has transitioned from a niche academic focus to a pivotal role in real-world innovation for businesses today.
Effective communication in design requires familiarity with business language, enhancing designers' ability to articulate practical applications and value to various stakeholders.
Addressing root causes of organizational problems necessitates a cultural shift towards long-term solutions over short-term metrics, promoting genuine innovation and meaningful change.
Deep dives
Evolution of Design Research
The podcast highlights the significant evolution of design research over the years, particularly contrasting the early niche status of the field to its more recognized position today. Initially, design research was often confined to academia and characterized by a lack of structured methodologies, making it difficult for practitioners to apply insights into real-world scenarios. With the advent of Joko Miritovsky's book, 'Research for Designers', the emphasis shifted towards practical applications that ground research in real-world contexts, aiming to bridge the gap between theory and practice. This evolution reflects a broader trend where design research has become integral for companies aiming to innovate and adapt to changing market demands.
Language as a Barrier in Design
Language plays a crucial role in the ability to communicate design concepts effectively, as discussed in the podcast. Joko Miritovsky points out that early design education often adhered to a language derived from the arts, which limited designers’ capabilities to convey practical applications within business contexts. The podcast emphasizes the need for designers to familiarize themselves with various forms of language—including business jargon—to better articulate the value of design in non-artistic, practical terms. This shift not only enhances communication but also fosters a greater understanding of how design can meet the needs of different stakeholders.
Challenges of Root Cause Analysis
The podcast delves into the complexities involved in addressing root causes of problems within organizations, specifically those that lack interest in thoroughly investigating these causes. Joko Miritovsky explains that understanding the incentives within a company is critical, as many executives are often incentivized to produce short-term results rather than pursue long-term solutions. This phenomenon is particularly prevalent in organizations driven by quarterly reporting metrics, which can stifle genuine innovation and the pursuit of lasting solutions. The conversation suggests a need for a cultural shift within companies to prioritize long-term problem-solving over immediate gains.
Real-World Applications of Design Thinking
The podcast presents a nuanced perspective of design thinking, emphasizing its application in solving complex issues rather than merely serving as a buzzword. Joko Miritovsky discusses the oversimplification of design thinking in modern practices, which can lead companies to address only surface-level symptoms without getting to core issues. By integrating empirical, evidence-based approaches and focusing on the underlying causes of problems, designers can create more impactful and lasting innovations. This deeper dive into design thinking reflects a growing recognition of the need for thoughtful, strategic application of design principles in diverse fields.
Encouraging a Culture of Curiosity
Finally, the podcast encourages fostering a culture of curiosity within design and business spheres. Joko emphasizes that staying curious and exploring disciplines beyond one’s expertise can lead to unexpected insights and innovative solutions. By encouraging curiosity, organizations can drive meaningful change and adapt more effectively to evolving challenges. The discussion underscores the importance of continuous learning and openness to new ideas as essential traits for both designers and businesses striving for success in an increasingly complex landscape.
Philip welcomes Gjoko Muratovski, editor of Research for Designers: A Guide to Methods and Practices (3rd Edition).
In their conversation they discuss how design has changed over the decades and how effective it is when confronting the worlds most intractable problems.
The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.
