Gjoko Muratovski

Gjoko Muratovski, editor of 'Research for Designers: A Guide to Methods and Practices,' discusses the evolution of design research and its critical role in tackling global challenges. He emphasizes curiosity as a driving force for innovation, advocating for human-centric strategies in design. The conversation delves into the misinterpretations of design thinking in business and underscores the value of ethnographic research. Reflecting on the Challenger disaster, Gjoko critiques decision-making failures, urging a focus on improving life on Earth.