The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Sales: The Best Sales People Are F***** in the Head | The Unspoken Truths All Sales Leaders Need to Know in 2026 | Why Europe is a Nightmare for Recruiting | How to Improve Sales Team Performance in 24 Hours with Chad Peets
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Jan 9, 2026 
Chad Peets, a seasoned sales leader and advisor with a track record at Snowflake and X, dives into the gritty reality of sales recruitment. He discusses the challenges of hiring in Europe, emphasizing the need for obsessive, mission-driven talent. Chad shares insights into what makes a great salesperson, the futility of remote work for sales teams, and strategies to boost performance rapidly. He also touches on the evolving impact of AI on sales roles and stresses the importance of cultural fit when building successful teams.
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Fight Once, Then Align
- Chad recounts a screaming argument with Sigma's CEO that ended with mutual respect and no further fights.
- They argued, exchanged direct feedback, then aligned on mission and haven't had an argument since.
Hire For Obsession Not Comfort
- Tell candidates upfront the role demands extreme work and obsession; set expectations about culture and hours.
- Screen for people who are "a little fucked in the head"—those obsessed and constantly thinking about work.
Screen For Grit And Startup Hunger
- Ask behavioural questions about passion, drive, and past challenges to surface grit and accountability.
- Prefer candidates who've faced hardship or small-company experience because startups are "life and death."